Hasselblad Cameras with Processor BIONZ

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The BIONZ processor was developed by Sony and officially presented in 2006 with the launch of the DSLR-A100, its first SLR camera after acquiring Konica Minolta's photography division. Its main purpose was to act as the "brain" in charge of interpreting raw sensor data into final images, optimizing...

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The BIONZ processor was developed by Sony and officially presented in 2006 with the launch of the DSLR-A100, its first SLR camera after acquiring Konica Minolta's photography division. Its main purpose was to act as the "brain" in charge of interpreting raw sensor data into final images, optimizing color reproduction, reducing visual noise in shadows and accelerating autofocus response time. It was a key piece for Sony to establish its own visual identity in the digital market, differentiating itself by offering sharp images and very efficient signal processing for the time.

Over the years, Sony incorporated variants of this processor into a massive scale of devices, from the Cyber-shot compact cameras and the NEX and Alpha interchangeable lens cameras, to versions adapted for its Xperia mobile phones. The success of the BIONZ was its versatility: it made high-end features such as face detection, high-speed burst shooting and high-definition video recording available on both professional equipment and pocket cameras. This architecture laid the foundation for later generations (such as the BIONZ X), which ended up leading the industry's transition toward computational photography and 4K video.
Hasselblad Stellar Special Edition
Hasselblad 1 inch

Hasselblad Stellar Special Edition

  • Year 2013 · 20.2Mp, 1 inch

The Hasselblad Stellar is a luxury compact camera that combines advanced Sony engineering with the iconic aesthetic refinement of the Swedish brand Hasselblad. Internally based on the acclaimed Sony RX100, its most notable technical feature is its 1-inch, 20.2-megapixel Exmor CMOS sensor, a size considerably larger than conventional compacts of its time, which guarantees excellent performance in low light conditions and superior dynamic range. It is complemented by a high-precision Carl Zeiss Vario-Sonnar T* optic with a maximum aperture of f/1.8 and an equivalent focal range of 28-100mm, ideal for capturing everything from wide landscapes to portraits with soft background blur. What truly sets the Stellar apart is not just its optical capabilities, but its handcrafted construction and ergonomic design. The body is made of aluminum with elegant finishes (such as champagne tone or special editions in black and white), but the protagonist element is its hand-carved handle. Users can find versions with exotic woods such as walnut, padouk, zebra or mahogany, as well as carbon fiber options. This approach transforms a technological tool into a collector's item, where each camera has a unique texture and improved ergonomics, moving away from industrial minimalism to offer a much more organic and sophisticated tactile and visual experience. As for its possible uses, the Hasselblad Stellar is the perfect companion for travel and lifestyle photography, where portability cannot compromise image quality. Its compact size allows it to be carried in a pocket, making it ideal for photographers who want to go unnoticed in street photography or social events without carrying heavy equipment. Plus, with full manual controls and the ability to shoot in RAW format, it's an excellent tool for the enthusiast photographer looking for an "everyday camera" with a professional soul. It is also positioned as an item of distinction for collectors who value Hasselblad's heritage and desire a device that functions as both a high-performance camera and a uniquely designed piece.

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