Canon Reports Strong 2025 Results: The Comeback of Compact Cameras
Canon Inc. has closed fiscal year 2025 with impressive figures that demonstrate the resilience of the photography industry and renewed interest in digital cameras, especially among younger audiences.
Notable Growth in the Imaging Group
Canon's Imaging group experienced significant growth of 12.5%, reaching sales of over 1 trillion yen. Within this segment, cameras specifically showed a 7.9% increase in net sales, driven by successful new product launches and growing demand from novice users.
Key Camera Sales Figures
- 2.88 million interchangeable lens cameras sold in 2025
- Projection of 2.95 million units for 2026 (2% growth)
- The global market reached 6.7 million units, 300,000 more than the previous year
The PowerShot Phenomenon: Compact Cameras Return with Force
One of the year's most notable stories was the resounding success of PowerShot compact cameras, whose sales doubled compared to 2024. This resurgence was driven by:
- The launch of the PowerShot V10, an innovative model for content creators
- Classic models like the SX740 HS and the highly popular G7 X Mark III
- The introduction of the ELPH 360 HS A, an accessible option for the mass market
Canon plans to significantly increase compact camera production in 2026 to meet persistent demand that continues to generate waiting lists.
Growth Strategy: Targeting Young Users
Canon has identified young users as a key growth segment and is focusing its efforts on entry-level models such as:
- EOS R50 and EOS R50 V (with video focus)
- EOS R100
- EOS R6 Mark III for more advanced users
The company projects an 8% increase in camera business sales for 2026, maintaining the momentum achieved in 2025.
RF System Expansion
Canon will continue to aggressively expand its RF lens lineup, filling perceived gaps in its catalog. This week, announcements are expected for:
- RF 14mm f/1.4L VCM
- RF 7-14mm f/2.8-3.5 fisheye zoom
The company also plans to incorporate more VCM (Voice Coil Motor) lenses beyond the current L series.
Network Cameras: Another Growth Driver
Network cameras also showed exceptional performance, with growth exceeding 20% for the full year and 27.8% in the fourth quarter. This segment benefits from global demand for security and smart infrastructure solutions.
Canon projects 7.6% growth in this segment for 2026.
Overall Corporate Results
Total net sales: 4.62 trillion yen (2.5% growth)
- Second consecutive year of record sales
- Operating profit: 455.4 billion yen
- Annual dividend: 160 yen per share
Challenges and Outlook
Despite these positive results, Canon acknowledges market challenges, including:
- Global economic uncertainty
- Impact of U.S. tariffs
- Delays in printing equipment investments
However, the company maintains an optimistic outlook for 2026, projecting:
- Net sales of 4.77 trillion yen (3% growth)
- Operating profit margin above 10%
- Share buyback framework of 200 billion yen
Conclusion
Canon's 2025 results demonstrate that the photography industry is far from dead. The resurgence of compact cameras, combined with sustained growth in mirrorless systems and network cameras, positions Canon for a promising future. The key to success appears to be capturing the imagination of a new generation of photographers and content creators who are rediscovering the value of dedicated cameras in the smartphone era.
