The possible acquisition of Tamron by Sony should not be read as a simple financial story. For photographers, the issue touches something more concrete: how independent a lens maker can remain when a camera brand wants to bring it inside its own group.What has been confirmed so far is limited. Tamron received a non-bin...
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Effissimo has now moved into first place in Tamron's shareholder structure, ahead of Sony. The detail stands out because Sony had spent years as the automatic reference point whenever people talked about the balance of power around Tamron. But for photographers and lens users, the useful question is not who finished fi...
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A bold bet at CP+ 2026Tamron arrived at CP+ 2026 with a well-calculated surprise: the Tamron 35-100mm F/2.8 Di III VXD (Model A078), a constant aperture lens for Sony E and Nikon Z mount mirrorless cameras. Officially announced on February 19, it will be available on March 26, 2026 at a price of $899 USD for Sony E and...
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