Effissimo has now moved into first place in Tamron's shareholder structure, ahead of Sony. The detail stands out because Sony had spent years as the automatic reference point whenever people talked about the balance of power around Tamron. But for photographers and lens users, the useful question is not who finished fi...
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Sony Semiconductor has officially announced the LYTIA L910, a mobile sensor with approximately 50 effective MP, a 1/1.28-type format, and a strong claim: 100 dB of dynamic range in a single exposure. The announcement adds another relevant point for video: 4K HDR at 60 fps with a focus on low power consumption. Sony als...
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As of June 24, 2026, what exists around a possible Sony FX3 II is not an official announcement. It is a rumor. And that rumor does not simply say that a successor with a few improvements is coming. It says something more uncomfortable for anyone expecting an easy-to-read refresh: there may be no Sony FX3 II as such, an...
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The photographic ecosystem of 2026 awakens with unusual momentum. After a year of consolidation in 2025, the two main market powers, Canon and Sony, appear to be preparing for big moves in two key segments: high-performance APS-C and ultra-resolution compacts.Canon EOS R7 Mark II: The return of the APS-C 'Beast'If rumo...
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The ecosystem of rumors around Sony is in full ferment and with compelling reasons. In the last few hours, the reference site Sony Alpha Rumors published (accompanied by an explanatory video on YouTube) what could be the most important leak of the year for filmmakers and videomakers: the first technical details of a ne...
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Sony Corporation has officially launched the new Alpha 7 V (A7 V) globally, setting a new benchmark in the enthusiast-level professional mirrorless camera segment. This announcement marks the highly anticipated evolution of the acclaimed A7 IV, introducing substantial improvements in speed, video performance, and usabi...
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In the relentless pursuit of personal and creative improvement, there's a universal feeling: analysis paralysis. We often find ourselves immersed for weeks in the search for the supposedly "perfect" camera. We convince ourselves that only the latest model, with its promises of simplicity and technical excellence, will...
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