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The GoPro Mission 1 Pro no longer thinks like a HERO
GoPro Jul 27, 2026

The GoPro Mission 1 Pro no longer thinks like a HERO

The GoPro Mission 1 Pro should not be read as just another HERO with bigger numbers. That would be the easy path. The camera marks something deeper: GoPro wants to move more strongly into compact production, where an action cam can no longer rely only on being tough, simple and fast.The change starts with the sensor. A...

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Insta360 prepares its answer to the DJI Neo 2
DJI Jul 26, 2026

Insta360 prepares its answer to the DJI Neo 2

The possible foldable drone from Insta360 should not be read as a simple copy of the DJI Neo 2. If the patent and leaked prototype point in the right direction, the move would be more interesting. Insta360 could be preparing a second drone line, more everyday and less centered on the immersive 360 experience.That diffe...

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Does a 45 MP Nikon APS-C camera make sense?
News Jul 25, 2026

Does a 45 MP Nikon APS-C camera make sense?

The rumor of a professional Nikon DX camera should no longer be read only as a possible successor to the D500. That angle matters, but it is not enough. If the 45 MP figure in APS-C were real, the central question would be different. Nikon would have to show what it can build around that sensor.A 45 MP APS-C sensor is...

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The rumor of a pro Nikon DX camera is taking shape again
News Jul 24, 2026

The rumor of a pro Nikon DX camera is taking shape again

The latest strong rumor around Nikon points to a high-end DX camera built for speed. There is no confirmed name. There are no settled specifications either. What does appear consistently is the idea of a fast professional APS-C body positioned in a way that recalls what the D500 once was inside the Nikon system.That al...

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The photo was hidden: exploring before shooting
Life and Photography Jul 10, 2026

The photo was hidden: exploring before shooting

There are outings where the photo does not appear right away. You arrive with a vague idea, look at the place, try a path and realize that the image was not where it seemed to be. It was hidden in an angle, in a sound, in a distance or in a small detail that did not draw attention at first.That was the most interesting...

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When the phone is no longer enough for a photographer
Life and Photography Jun 29, 2026

When the phone is no longer enough for a photographer

The phone is no longer an emergency camera. For many photos, it is the main camera. It is always with us, processes quickly and delivers images that are ready to share.That point does not need defending. A modern phone can handle travel, family, social media, visual notes, memories and even simple jobs. The problem app...

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Effissimo Beats Sony in Tamron: What Now?
Sony Jun 25, 2026

Effissimo Beats Sony in Tamron: What Now?

Effissimo has now moved into first place in Tamron's shareholder structure, ahead of Sony. The detail stands out because Sony had spent years as the automatic reference point whenever people talked about the balance of power around Tamron. But for photographers and lens users, the useful question is not who finished fi...

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