Gustavo Pomar Fotografía

@gustavopomar9926

Gustavo Pomar is a renowned Argentine photographer and teacher with more than 35 years of professional experience, specialized in advertising photography and the in-depth study of lighting. He began his journey in 1985 with analogue black and white photography, working for years in photojournalism and social events before establishing himself in the commercial sector. He is the founder of the IHigher Institute of Photography Lux Capere and creator of the photography chair at the National University of the Litoral, establishing himself as a key figure in the training of new generations of photographers in the Spanish-speaking world.

His artistic and educational proposal is based on the premise that "the secret of photography is in the light", a concept that he develops widely in his book Breaking the Secret of Photography and on his YouTube channel. Currently, he is dedicated to giving international workshops and conferences in more than 15 countries, where he promotes the development of a personal photographic gaze and the technical mastery of lighting without the need for excessively complex equipment. Through her online mentoring, Pomar delves into topics of creativity and aesthetics, encouraging her students to find a balance between technique and emotional expression.

Latest video

The Ordinary vs The Extraordinary

Published: Aug 27, 2026 · Duration: 18 min 9 sec · 1.1K views

According to Victor Shklovsky, art has the ability to deautomatize perception, that is, to break the routine of what we see every day and restore freshness and surprise. In this video we explore how to transform the ordinary into something unique, using photography and visual narrative as tools to awaken new emotions and meanings.

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Previous videos

The construction of the image

Published: Aug 20, 2026 · Duration: 14 min 12 sec · 687 views

"An image is not limited to showing: it is built step by step. In this video we explore how to go from simple description to a visual story and, finally, to the emotion that connects with the viewer. I discovered how framing, light and format decisions transform what we see into what we feel."

How is my photo born?

Published: Aug 13, 2026 · Duration: 18 min 36 sec · 882 views

In this video I reflect on how a photograph is born from my experience: between search and discovery, when the image appears as a discovery in the street or in the landscape, a product of the photographic gaze. And the creation of the image, when I have total control and the photo is born from scratch in my head.

Why are my photos not so good?

Published: Aug 10, 2026 · Duration: 3 min 10 sec · 267 views

Many times we take the wrong path.

Why is flash a creative tool?

Published: Aug 7, 2026 · Duration: 23 min 55 sec · 1.1K views

Flash is not just a technical tool: it is a creative resource capable of completely transforming a scene. In this video we explore how light can build atmospheres, add drama and turn the everyday into something extraordinary. Discover how to use flash to tell visual stories, play with shadows and highlight details that change the perception of the image.

Is it easy to take photos?

Published: Jul 30, 2026 · Duration: 21 min 11 sec · 1.6K views

In this video we explore what it means to face the camera: from mastering the technique to learning to look, feel and think about the image to construct a photograph with purpose, with a message. You will see practical examples, reflections on the evolutionary process of the photographer and tips so that your photographs convey more than just what they show.

Contemplate to create with light

Published: Jul 23, 2026 · Duration: 21 min 1 sec · 960 views

"Photography does not begin with the camera, but with the gaze. In this video we explore how contemplation becomes the first step to create with light: stopping, observing and listening to the space before deciding how to illuminate it. You will learn to recognize the difference between illuminating and truly illuminating, and how light can transform the everyday into an aesthetic experience.

More attractive photographs

Published: Jul 9, 2026 · Duration: 16 min 36 sec · 1.1K views

Do you want your photographs to have more visual impact? In this video I show you how to achieve depth and attractiveness using the composition of planes. You will understand how light, Focus, perspective and framing can transform a flat image into a three-dimensional scene that guides the viewer's gaze.

Give me a flash and I will change the world

Published: Jul 2, 2026 · Duration: 24 min 19 sec · 2.5K views

This video is an invitation to discover the transformative power of light in photography. In this video we explore how a single flash can reveal the truth, build narratives and awaken emotions. Everything we will see has a psychological and philosophical support.

Light the Creative Tool

Published: Jun 11, 2026 · Duration: 21 min 54 sec · 1.7K views

"Light not only illuminates, it also transforms. Light can completely change what the viewer sees and feels. Learn to use lighting as a visual language: to create atmospheres, highlight subjects and turn the everyday into something extraordinary."

Light, shadow and darkness.

Published: May 21, 2026 · Duration: 20 min 19 sec · 1.9K views

"Light not only reveals, it also hides and transforms. In this video we explore how light, shadow and penumbra build the visual language of an image. I discovered how each defines space, volume and emotion, and how the photographer can use them to tell a deeper story.

The Prosodic Light

Published: May 7, 2026 · Duration: 21 min 53 sec · 2.7K views

"Light not only illuminates: it also speaks, sets rhythms and generates emotions. In this video we explore the concept of prosodic light, understood as the visual equivalent of intonation in language. I discovered how the rhythm of shadows, the cadence of contrasts and the intonation of color transform a scene into an expressive story.

When the photo becomes art

Published: Apr 23, 2026 · Duration: 21 min 8 sec · 1.1K views

In this video we explore the moment when photography stops being just technical and becomes art. Through examples and reflections, we analyze how creativity, intention and visual coherence transform a simple image into a discourse capable of moving and provoking thought.

Photography is a result

Published: Apr 9, 2026 · Duration: 14 min 37 sec · 1.1K views

Photography is not the process, nor the isolated technique: it is the final result that is presented before our eyes. In this video we reflect on how the photographic work stands on its own, beyond the previous steps, and how each image becomes an autonomous testimony of the author's gaze.

The framing in the portrait Where can I cut?

Published: Mar 26, 2026 · Duration: 19 min 32 sec · 2.2K views

How far should you cut in a portrait to achieve visual impact without losing expressive power? In this video you will discover how framing transforms the perception of a photograph, what parts of the body should be included or avoided, and how to decide the exact point where to stop. Learn to master the art of framing so that your portraits convey more emotion, style and professionalism.

FOCAL DISTANCE, the secret language of your photos

Published: Mar 19, 2026 · Duration: 23 min 20 sec · 3.4K views

Did you know that focal length not only defines how much fits into your frame, but also how the story is told within the photo? In this video I show you how the use of wide angle, normal and telephoto lenses transforms the visual narrative, influences perspective and changes the way the viewer interprets your image.

We don't find the photo, we build it.

Published: Mar 12, 2026 · Duration: 22 min 5 sec · 1.4K views

We don't find the photo, we build it" is a creative journey where light becomes the protagonist. In this video we explore how lighting can completely transform a scene, give it atmosphere and turn an idea into a unique image.

5 Functions that LIGHT must fulfill in your photos

Published: Feb 26, 2026 · Duration: 17 min 42 sec · 2.2K views

Did you know that light not only illuminates, but also defines the information, emotion and quality of your photos? In this video you will discover the 5 essential functions that all lighting must fulfill to transform an ordinary image into a striking photograph.

5 Photographic Decisions

Published: Feb 19, 2026 · Duration: 24 min 40 sec · 1.7K views

The camera is just a tool. Your mind defines your image. In photography there are no good settings for any type of photo.

FLASH, the creative tool.

Published: Feb 12, 2026 · Duration: 21 min 20 sec · 2.1K views

Flash is not just a light source: it is a creative tool capable of transforming the atmosphere of a photograph. In this video we explore how to use flash beyond technical correction, turning it into an expressive resource to play with shadows, textures and visual narratives.