Gustavo Pomar Fotografía

Gustavo Pomar Fotografía

@gustavopomar9926

Gustavo Pomar is a renowned Argentine photographer and teacher with more than 35 years of professional experience, specialized in advertising photography and the in-depth study of lighting. He began his journey in 1985 with analogue black and white photography, working for years in photojournalism and social events before establishing himself in the commercial sector. He is the founder of the IHigher Institute of Photography Lux Capere and creator of the photography chair at the National University of the Litoral, establishing himself as a key figure in the training of new generations of photographers in the Spanish-speaking world.

His artistic and educational proposal is based on the premise that "the secret of photography is in the light", a concept that he develops widely in his book Breaking the Secret of Photography and on his YouTube channel. Currently, he is dedicated to giving international workshops and conferences in more than 15 countries, where he promotes the development of a personal photographic gaze and the technical mastery of lighting without the need for excessively complex equipment. Through her online mentoring, Pomar delves into topics of creativity and aesthetics, encouraging her students to find a balance between technique and emotional expression.

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Original channel: ES · Spanish Current page: EN · English

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Latest video

1

Light, shadow and darkness.

Published: May 21, 2026 · Duration: 20 min 19 sec · 1.2K views

"Light not only reveals, it also hides and transforms. In this video we explore how light, shadow and penumbra build the visual language of an image. I discovered how each defines space, volume and emotion, and how the photographer can use them to tell a deeper story.
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Previous videos

19

The Prosodic Light

Published: May 7, 2026 · Duration: 21 min 53 sec · 2.3K views

"Light not only illuminates: it also speaks, sets rhythms and generates emotions. In this video we explore the concept of prosodic light, understood as the visual equivalent of intonation in language. I discovered how the rhythm of shadows, the cadence of contrasts and the intonation of color transform a scene into an expressive story.

When the photo becomes art

Published: Apr 23, 2026 · Duration: 21 min 8 sec · 965 views

In this video we explore the moment when photography stops being just technical and becomes art. Through examples and reflections, we analyze how creativity, intention and visual coherence transform a simple image into a discourse capable of moving and provoking thought.

Photography is a result

Published: Apr 9, 2026 · Duration: 14 min 37 sec · 951 views

Photography is not the process, nor the isolated technique: it is the final result that is presented before our eyes. In this video we reflect on how the photographic work stands on its own, beyond the previous steps, and how each image becomes an autonomous testimony of the author's gaze.

The framing in the portrait Where can I cut?

Published: Mar 26, 2026 · Duration: 19 min 32 sec · 1.9K views

How far should you cut in a portrait to achieve visual impact without losing expressive power? In this video you will discover how framing transforms the perception of a photograph, what parts of the body should be included or avoided, and how to decide the exact point where to stop. Learn to master the art of framing so that your portraits convey more emotion, style and professionalism.

FOCAL DISTANCE, the secret language of your photos

Published: Mar 19, 2026 · Duration: 23 min 20 sec · 2.8K views

Did you know that focal length not only defines how much fits into your frame, but also how the story is told within the photo? In this video I show you how the use of wide angle, normal and telephoto lenses transforms the visual narrative, influences perspective and changes the way the viewer interprets your image.

We don't find the photo, we build it.

Published: Mar 12, 2026 · Duration: 22 min 5 sec · 1.2K views

We don't find the photo, we build it" is a creative journey where light becomes the protagonist. In this video we explore how lighting can completely transform a scene, give it atmosphere and turn an idea into a unique image.

5 Functions that LIGHT must fulfill in your photos

Published: Feb 26, 2026 · Duration: 17 min 42 sec · 1.9K views

Did you know that light not only illuminates, but also defines the information, emotion and quality of your photos? In this video you will discover the 5 essential functions that all lighting must fulfill to transform an ordinary image into a striking photograph.

5 Photographic Decisions

Published: Feb 19, 2026 · Duration: 24 min 40 sec · 1.5K views

The camera is just a tool. Your mind defines your image. In photography there are no good settings for any type of photo.

FLASH, the creative tool.

Published: Feb 12, 2026 · Duration: 21 min 20 sec · 1.7K views

Flash is not just a light source: it is a creative tool capable of transforming the atmosphere of a photograph. In this video we explore how to use flash beyond technical correction, turning it into an expressive resource to play with shadows, textures and visual narratives.

The intention, when we do not depend on chance

Published: Feb 5, 2026 · Duration: 20 min 50 sec · 940 views

In this video we explore the importance of intention in photography: how to go from shooting randomly to building images with purpose. You will learn to reflect on the meaning behind each photo, to ask yourself what story you want to tell and what emotions you want to awaken in the viewer.

The frame, transforming the common into art.

Published: Jan 28, 2026 · Duration: 23 min 41 sec · 1.4K views

Art is in the look. Through framing, the ordinary can be transformed into the extraordinary. In this video we are going to learn about framing and how I can modify the perception of my photograph, changing the point of view or the shooting angle.

Visual noise, the enemy of your photos.

Published: Jan 22, 2026 · Duration: 22 min 20 sec · 1.6K views

Visual noise are those distractions that steal the spotlight and weaken your photographic composition. Learn to identify and eliminate those elements that confuse the eye and take away the strength of your photos.

The form, the secret of the composition.

Published: Jan 15, 2026 · Duration: 24 min 42 sec · 6K views

Form is much more than outline: it is the secret that holds every photographic composition. In this video you will discover how shape directs the eye, builds meaning and transforms your photos into powerful images.

The Davinci code

Published: Dec 4, 2025 · Duration: 18 min 15 sec · 1.1K views

Photography is a language and every photograph is a message. What we must review is how we are encoding our messages. In this video you will learn about how we should encode an image so that it transmits a strong message.

Movement in our photos

Published: Nov 27, 2025 · Duration: 28 min 5 sec · 950 views

Representing movement in a still image (such as photography) opens up endless representational possibilities with high visual impact.

A visual journey in your composition

Published: Nov 21, 2025 · Duration: 23 min 31 sec · 772 views

It is very important to compose our images, generating a journey for the viewer. There are different combinations of compositional resources that will allow us to guide the eye of those who look at our photos.

Silhouettes and Shadows

Published: Nov 14, 2025 · Duration: 22 min 10 sec · 1.5K views

Silhouettes and shadows are formidable resources to enhance our message. Silhouettes simplify and generate vusla impact and shadows can help create an appropriate climate for our visual stories.

How do I make decisions when composing my photos?

Published: Nov 7, 2025 · Duration: 22 min 17 sec · 2.7K views

Composition is vital for our photographs, because it is the way in which we narrate the story we intend to tell with our photo. The placement of the elements, the choice of what will be seen and how it will be seen, is essential.

The tension in photographic composition

Published: Oct 30, 2025 · Duration: 21 min 27 sec · 3.4K views

We need resources to compose our images. Compositional tension offers us the possibility of creating photographs that break with classic compositions and generate a good narrative.

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