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Effissimo Beats Sony in Tamron: What Now?
Sony Jun 25, 2026

Effissimo Beats Sony in Tamron: What Now?

Effissimo has now moved into first place in Tamron's shareholder structure, ahead of Sony. The detail stands out because Sony had spent years as the automatic reference point whenever people talked about the balance of power around Tamron. But for photographers and lens users, the useful question is not who finished fi...

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DJI and Insta360/Patent War: What's Changing
News Jun 22, 2026

DJI and Insta360/Patent War: What's Changing

The fight between DJI and Insta360 can no longer be read as an isolated accusation tied to the arrival of Luna Ultra. Between June 10 and June 12, 2026, lawsuits, countersuits, and a public response all appeared. Together, they point to something bigger. The pocket camera category with a gimbal has become strategic ter...

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