ANALYSIS · POCKET CAMERASWe analyze the new bet of Insta360 against the veteran DJI Osmo Pocket 3, with an eye on the imminent Pocket 4.The context: a market that does not stop movingThe segment of pocket gimbal cameras is experiencing one of its most interesting moments. DJI has been dominating the space for years wit...
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DJI opened a new stage in its regulatory conflict in the United States by filing a judicial appeal against the FCC decision that included it in the so-called Covered List. The important fact for readers and buyers is not an immediate supposed victory, but rather that the case enters into a legal dispute that can take m...
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Nikon Corporation announced the partial termination of its pension benefit trust fund, returning approximately 15.4 billion yen due to the fund holding assets that exceed its projected obligations.This is not a defensive measure or a sign of financial difficulties. It is a capital management decision resulting from an...
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Much of the current conversation about photography and video is based on confusion: real signs of wear and tear are observed in certain formats, services and professional paths, and from this it is concluded that audiovisual is dying. That logical leap is too fast.What is in crisis is not the need for visual content. W...
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There was a time when distance had to be measured. By hand. With an instrument.That was photography in 1925. Before pressing the shutter, the photographer mounted the Fodis — an external rangefinder designed by Oscar Barnack — to the camera. Look through the eyepiece. See two images of the same subject, slightly offset...
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Notice: This article is based on leaked information and the unofficial presentation of the lens in the CP+ room. 7Artisans has not made a definitive commercial announcement with a confirmed price or release date.Overview7Artisans has been carving out a niche for years in the mirrorless optics market with value-for-mone...
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A bold bet at CP+ 2026Tamron arrived at CP+ 2026 with a well-calculated surprise: the Tamron 35-100mm F/2.8 Di III VXD (Model A078), a constant aperture lens for Sony E and Nikon Z mount mirrorless cameras. Officially announced on February 19, it will be available on March 26, 2026 at a price of $899 USD for Sony E and...
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The ecosystem of rumors around Sony is in full ferment and with compelling reasons. In the last few hours, the reference site Sony Alpha Rumors published (accompanied by an explanatory video on YouTube) what could be the most important leak of the year for filmmakers and videomakers: the first technical details of a ne...
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Is Nikon really a conservative brand?For decades, Nikon was associated with stability, continuity and optical tradition. Its fidelity to the F-mount and its incremental evolution cemented a solid reputation within the DSLR world.However, when we look at certain specific releases, a different narrative emerges: Nikon wa...
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In an exclusive meeting that transports us directly to the technological heart of Japan, the renowned presenter and technology enthusiast Bobby Tonelli travels to the headquarters of Sigma to talk with the man who has revolutionized modern optics: Kazuto Yamaki, CEO of the company.The interview is not just a technical...
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